Our Purpose and Values
Everything we do at BDO is driven by our core purpose – ‘Helping You Succeed’. It governs what we do. It’s why we do what we do. It’s why our people come into work each morning.
Our purpose reflects how we work with our clients to exceed their business goals and be successful, it underpins the ‘Achieving My Potential’ learning and development framework that supports our people, and it is a key ingredient of our entrepreneurial and innovative culture.
Our Company Values
We are guided by our values in everything we do, they act as a gauge to measure our behaviours. We have four core Values, which complement each other and all contribute to our success and to that of our clients and partners.
- Honesty & Integrity
Be transparent, genuine and fair. Operate with the highest degree of personal and professional integrity. We need our clients to trust us. This can only happen if we act with honesty and integrity.
- Mutual support & respect
Value and support each other. Maintain an inclusive working environment where teamwork and relationships matter. This allows us to work better together and to deliver better services to our clients and partners as a result.
- Professional & personal client relationships
Understand the person as well as the business. Build relationships based on respect, trust and exceptional service. This reflects our commitment to understanding our clients and their businesses and markets.
- Empowerment & personal responsibility
Work with confidence, flexibility and freedom. Understand that trust and responsibility go hand-in-hand. There can be no one-size fits all approach and we empower our people to have the flexibility and freedom to deliver what our clients need.